AmFirst Life Logo

Project Info

Client: Morgan White Group
September 2017

The original logo of this client's parent company was designed in 1999, so when they formed this Puerto Rican subsidiary in 2017 we were excited to have the opportunity to create a more modern version of the logo. This logo uses simpler, bolder shapes to create a more striking and memorable symbol. They stylized flame is of course reminiscent of the stripes of a waving flag, and a star forms the centerpiece of the logo at the base of the torch.


Project Authors

SB Fouts

Senior Graphic Designer

Tripp Douglas

Creative Director