Project Info

Client: Morgan White Group
April 2015

Morgan White Group is so named because it is a group of companies and divisions – each with their own identity. As the company grew dramatically from 2000 to 2015, new divisions were added and outside companies were absorbed. By 2015 this resulted in a hodge-podge of more than a dozen spin-off designs. So we set out to reestablish a consistent brand and to bring order to their ever-growing network of logos. This process took many months, and it was ultimately successful because of the client's willingness to go "all in" on the new branding system.

Project Authors

Tripp Douglas

Creative Director