When we were tasked with creating a mascot for Bop’s, we knew it was going to be a project we could really sink our teeth into. The design would need to be fun, welcoming, and versatile enough to be the face of Bop’s across various media for any number of occasions—while remaining instantly recognizable. We drew heavily from the rich well of vintage 1950s soda shop design while paying homage to Bop’s bestseller, the Snappy Turtle. And voilà…Snappy was born! (Cute little guy, isn’t he?)
Sometimes a single design stands alone, but every now and then, it goes on to inform a brand’s aesthetic at large. Bop’s leaned in heavily to the vintage soda shop look for the rest of its branding, giving it a fun, friendly, welcoming vibe the brand continues to embrace.
Just how enthusiastically has Bop’s embraced Snappy?
Take a look at a few of the various implementations of that smiley custard peddler in the wild!
