Morgan White Group is not just one entity. It's a group of companies and divisions, each with their own distinct products and target markets. Likewise their website is not just one site, it's a group of more than half a dozen distinct sites. During their 2015 branding overhaul, our goal was to bring consistency to their image while maintaining (and clarifying) the distinctions between the divisions.
The end result is a parent site that serves as sort-of a dashboard to help customers quickly find the section they are looking for. Each of the free-standing child sites have their own domain and content, but they share a consistent layout and set of styles.
Morgan White Group started as a small insurance agency focusing on group supplemental products and has since grown into a holding company composed of nearly a dozen wholly-owned subsidiaries operating in all 50 states, as well as Latin America and the Caribbean. As the company has grown, so has its design needs—exponentially so. We’re proud to serve as MWG’s in-house studio, designing a diverse collection of assets: everything from websites to logos, insurance application forms to apparel, explainer videos to Christmas cards—and much, much more.
More Info