Rita Web

Project Info

Client: Morgan White Group
August 2021

With the ambitious goal of making Medicare seem fun, we created a new campaign and mascot for MWG Direct. We coined the tagline “Gear up for retirement” and represented insurance supplements through hiking gear. After illustrating the helpful female guide on this journey, the ladies at MWG Direct named her Rita (an acronym for Retirement Insurance Trusted Advisor).

Project Authors

Anna Lois Callen

Graphic Designer